Privacy Policy

WorkFuture Co. (“WorkFuture Co.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit workfutureco.com, use our online tools, register for an event, submit a form, or otherwise interact with our services.

Information We Collect

The information we collect depends on how you interact with WorkFuture Co.

Information you provide

You may provide information such as:

• Name
• Email address
• Organization
• Job title
• Information submitted through contact forms
• Information provided when registering for an event
• Responses to questions included in an event registration or online tool
• Other information you voluntarily provide to us

Information collected automatically

When you visit our website, certain technical information may be collected automatically, such as your browser type, device type, approximate location, pages viewed, referring website, and information about how you interact with the site.

The specific information collected depends on the technologies and services active on the website at the time of your visit. Our own website analytics are described in the Website Analytics section below.

How We Use Information

We may use information we collect to:

• Provide and operate our website, tools, events, and services
• Process event registrations and communicate with registrants
• Respond to inquiries and requests
• Provide information or resources you request
• Improve our website, tools, programs, and user experience
• Understand how people use our website and digital tools
• Communicate with you about events, services, or other WorkFuture Co. activities
• Maintain security and prevent misuse
• Comply with applicable legal obligations

We do not collect information simply because it is available. We seek to collect information that is reasonably related to the interaction or service involved.

How We Share Information

We may share information with service providers and other third parties that help us operate our business and website, such as providers supporting hosting, communications, email delivery, analytics, event registration, or other technical services.

These providers are permitted to use information only as necessary to provide services to us or as otherwise permitted by applicable law.

We may also disclose information:

• When required by law or legal process
• To protect the rights, safety, or property of WorkFuture Co., our users, or others
• In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets
• With your direction or consent

We do not sell your personal information.

Event Registrations

When you register for a WorkFuture Co. event, we collect the information necessary to manage your registration and communicate with you about the event.

Depending on the event, the registration form may include additional questions selected specifically for that event. Information submitted through those questions is used for purposes related to the event and the associated WorkFuture Co. activity.

Online Tools

WorkFuture Co. offers interactive online tools designed to help people and organizations think through workforce, hiring, career, and related questions.

Our browser-based tools process the information you enter locally in your browser. That information is not transmitted to or stored by WorkFuture Co. unless a particular tool explicitly submits information to us—for example, when you choose to send your results and contact information to us through a form.

Website analytics may measure how visitors use our website and its tools, such as which tool pages are visited and whether a tool is started or completed. Analytics does not give WorkFuture Co. the answers or personal information you enter into a browser-based tool.

Individual tools may provide additional notices about how information entered into that tool is handled.

Website Analytics

WorkFuture Co. uses first-party analytics to understand how visitors use our website, including pages viewed, tools used, and interactions with site features. Website activity is initially associated with a randomly generated browser identifier rather than your name or contact information.

This analytics information may include:

• Pages viewed and the approximate timing of visits and browsing sessions
• Interactions with site features, such as selecting buttons and links
• Online tools opened, started, or completed
• Event pages viewed and event registration selections
• Whether a Workforce Needs Assessment was started or completed
• The website that referred you to our site
• Campaign information included in the link you followed, such as UTM parameters

When we record the pages you visit and the website that referred you, we remove the query information that can appear at the end of a web address. Campaign information, such as UTM parameters, is recorded separately.

Analytics activity does not include your name, email address, phone number, the content of messages you send us, or your answers to the Workforce Needs Assessment or our online tools.

If you identify yourself

If you choose to provide identifying information through a form, such as a contact form or Workforce Needs Assessment, activity previously associated with that browser may be connected to your contact record. We use this information to better understand the context of your inquiry and your interactions with WorkFuture Co.

Until you choose to provide that information, your website activity is not associated with your name or contact information.

How we use website analytics

We use website analytics to:

• Understand how our website is used
• Improve our tools and content
• Understand the context of inquiries we receive
• Measure how our website is performing
• Improve WorkFuture Co. services and the user experience

Privacy protections

We do not use browser fingerprinting to identify visitors, and we do not use outside services to identify visitors who have not provided their information to us. Where supported, we respect Global Privacy Control signals and do not record analytics activity from browsers sending that signal.

Cookies and Similar Technologies

Our website may use cookies or similar technologies to support functionality, understand website usage, maintain security, and improve the user experience.

We use first-party identifiers to recognize repeat visits and understand activity within a browsing session: a persistent identifier for your browser and a session identifier for each visit. These identifiers are randomly generated and do not themselves contain your name, email address, phone number, or other contact information.

You can generally adjust your browser settings to refuse or limit cookies. Some website functionality may be affected as a result, and if you clear or block cookies, we may not recognize repeat visits from your browser.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business records, resolving disputes, enforcing agreements, and meeting legal obligations.

Retention periods may vary depending on the type of information and how it was collected.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, use, alteration, or disclosure.

No method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

Your Choices

Depending on your location and applicable law, you may have rights concerning your personal information, including rights to request access, correction, deletion, or information about how your data is handled.

You may also contact us if you no longer want to receive certain communications from us.

To make a privacy-related request, contact:

hello@workfutureco.com

We may need to verify your identity before completing certain requests.

Children's Privacy

Our website is intended for a general audience and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13 without appropriate authorization. If you believe a child has provided personal information to us, please contact us.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, content, or security of those third parties.

We encourage you to review the privacy policies of websites you visit through links on our site.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the Effective Date at the top of this page.

Contact

Questions about this Privacy Policy can be sent to:

WorkFuture Co.
hello@workfutureco.com